A pop up retail and exhibition space to educate clientele on Cartier’s history and sell exclusive diamond pieces in a creative and interactive environment in collaboration with Selfridges. After being welcomed in by Cartier bell bout, the guests were guided down an interactive corridor of stars shooting away from their feet and through a Cartier vault door to an installation by renowned artist Mathias Kiss. Further through the exhibition, a raised mirror slatted pagoda housed the most beautiful diamond haute joaillerie pieces. Guests were entertained with a playful digital installation all evening whilst the entire space changed to a deep Cartier red as the evening wore on.

“This was by far the best event by Cartier that I have ever attended”.

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